It all happens here, not far from Grandfather Mountain.
We recently moved to a new home and, for the first time in a long, long, time, I went through a box of cards and letters I’d been keeping for most of my life. I had letters and cards from old girlfriends, aunts and uncles, old friends, my sister… It made me long for the […]
Because the internet and your website provide you with such unique and wide-ranging options of communication, the easiest way to convey your message from the beginning is with the written word. I say “in the beginning,” because once you’ve found a formula that allows the words to attract the kind of customers you’d like to […]
I’m in the middle of reading Shop Class as Soulcraft: An Inquiry Into the Value of Work by Matthew B. Crawford, about the lost art of making and fixing things for a living. In one of my previous posts I wrote about having trouble finding American-made lumber and the hardware I need to build my […]
Some websites tend to be a bit too fancy. The thing is, study after study and pure analytics show when a site is over-designed, it usually doesn’t do the job it was intended to do. (Convert visitors into buyers, or clients, or donors.) It’s like the poor salesman wearing too much cologne and a fancy suit. He […]
I’m not sure what a good economy or a bad economy really is anymore. I know when my family’s being fed, or when we can do a little extra when business is going well. I don’t watch the news, but do keep up with what’s going on within the small business community. I know a […]
If there’s one thing that causes me to gag in marketing and advertising is when someone tries to be funny for the sake of being funny. Especially when the message gets lost in the (often poor) humor. But, on the other hand…loosen up a little, will ya? I’ve been working on a design for a […]